IBM has created two new dedicated e-business centres in
the UK to provide a focus for an "unparalleled range of creative,
technical and business talent and experience."
The UK centres, on London's South Bank and in Hursley, Hampshire, are
part of IBM's response to what it calls the 'Creative Isolation Crisis',
a scenario in which an e-business solution may seem creative but falls
well short of delivering real business value when the underlying business
and technology are put to the test in the market.
IBM will hire 400 new employees to staff the two facilities in the UK
and meet the demand for e-business skills and solutions. The new centres
in the UK form part of a wider global network that includes Boston, New
York, Washington, Atlanta, Chicago, Dallas, LA, Hamburg, Paris, Milan,
Tokyo and Sydney.
Core competencies available to customers that are invited to experience
one of the centres include brand strategy, marketing, creative design,
application
development, systems integration and implementation.
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IBM's
e-business centre on London's South Bank. Click
here to see another photograph and to read more about the design
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"From the ground up, these facilities have been designed
to accentuate the synergy between IBM and its customers to produce practical
yet innovative e-business solutions," said Tim Shercliff, e-business
director, IBM Global Services. "What IBM is showcasing here is a
place where creativity is being redefined to include robust, workable
solutions - not just singing and dancing web sites. These centres provide
an inclusive creative environment where our experts work in close association
with the customer to arrive at optimised e-business solutions."
Richard Byatt
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