The
internet is already circling the globe - soon it will be reaching into
the skies. Boeing has announced plans for a network which will allow passengers
to use the internet, watch TV and receive other data while flying. Connexion
by Boeing will use satellite technology to provide broadband services
to aircraft.
The venture indicates the extent to which technology is being used to
improve consumer services in increasingly competitive marketplaces. It
also shows how manufacturers are willing to extend their businesses beyond
their traditional parameters.
"Boeing intends to be a leader in the new mobile economy
- and that means helping our airline customers and their passengers stay
globally connected at all times," said chairman and chief executive
Phil Condit. "The airplane will begin to look like your home or office
and the experience of travel will change."
The new service should be available next year, initially on North American
airlines. Passengers will be able to plug in to special phone jacks in
their armrests to surf the net, watch TV or check e-mails. Calls are expected
to cost the same as for cellular phone services. Companies involved in
the project include CNN, CNBC, Matsushita and Mitsubishi.
Anna Lagerkvist
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