Halifax
leads the way in outsourcing card processing
Halifax,
has broken with the traditional reticence of financial services to outsource
operations. The UK's largest mortgage lender has signed a contract with
EDS, the global IT services provider, to do exactly that in a contract
which industry experts estimate to be worth around £100 million.
Reluctance
in the financial sector to outsource and processing stems partly from
problems with value-added tax and the perceptions of non-core and core
activities. EDS services to Halifax deal with non-core activities and
include provision of credit card processing services and systems which
use behavioural analysis techniques, enabling Halifax to launch promotions
tailored to specific customers within 24 hours.
Kevin Flanagan,
head of card services at the Halifax said: "This approach opens up
the possibility of the kind of sophisticated marketing programmes which
we have been unable to offer before".
David Courtley,
UK managing director of EDS, said : "Other banks, I'm sure will be
matching this move... they have been more cautious in their thinking about
core and non-core activities, and here is some evidence of that changing".
EDS already
provides card services to Girobank and HFC (Goldfish), Royal Bank of Scotland,
Credit Suisse and Alliance and Leicester and handles about 2.6 billion
cardholder transactions, but a spokesperson for EDS told I-FM, "There
are many more services banks could outsource, but they don't".
Julie
Crisp
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