Last week, we reported on the growth of electronic markets, linking
company buyers with suppliers via internet technology. So far, these have
developed in specialised sectors energy, aerospace, automotive,
for example.
But, say market researchers at Forrester, we are on the brink of rapid
change. Over the next two years, the company projects, e-markets will
spring up in most industries, attacking out-dated business practices and
inefficient trading relationships.
"US businesses," Forrester reports, "are universally preparing
to buy and sell online, leveraging the net to build deeper relationships
with their business partners."
This trend will spread quickly, with the concept of specialised marketplaces
being replaced as new solutions emerge to deliver broader coverage of
procurement needs.
Elliott Chase
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